Search Engine Optimisation, Search Marketing
Marketscan

Marketscan supply mailing lists and direct mail services and have been in the business for over 25 years.

In that time they have send a huge change in technology and the way they have to market their products.

Client's brief

Develop a new website and search engine optimisation strategy that would deliver the maximum number of visitors looking to buy mailing list services.

Our search engine optimisation results

The website has seen a 500% increase in traffic through natural search engine optimisation. This site ranks top for all their major keywords; no need for expensive Pay per Click campaigns here.


Business Mailing Lists	1st	4th	7th
Consumer Mailing Lists	1st	3rd	8th
Preference Service Screening	1st	3rd	3rd
Mailing List Address Enhancement	1st	1st	1st
Company Directors Mailing Lists	1st	1st	1st

Here's what we did

Marketscan's old website was very basic and had little information about the company or the products they sold.

The first thing we did was to research their competitors and target markets, then we outlined the different ways in which their website could generate new business.

From this information we put together a plan that would allow Marketscan to publish their entire mailing list product catalogue automatically from their own internal mailing list databases.

We looked at the structure and information contained within their database and developed a website that would automatically produce search engine optimised pages for each product. There are literally 1000s of different mailing lists pages available on the site. Each mailing list can be purchased and downloaded straight from the site.

Because we were able to optimise the site for 1000's of mailing list terms, it had a huge impact on their search engine results and incoming traffic, delivering highly relevent traffic with a high conversion rate.

Website www.marketscan.co.uk.